Watch the video at the bottom of this page.
TEESHOPPEN is an online shop where you can buy essentials at affordable prices. The aim is to give everyone the chance to stock up their wardrobe at home with basic items without breaking the bank. But we also want people to keep coming back to our online shop, which is why we always take the time to strengthen our foundations, think outside the box and develop within a market that’s actually based on a fairly simple concept. TeeShop’s core idea has its roots in the school playground, where a T-shirt and a carton of milk for a 5’er were in fierce competition, but we’ll come back to that later…
TeeShop’s concept is to provide basic products at a price that’s accessible to everyone. These basic products have the great advantage of being both commercial and unique, meaning you can wear them for any occasion. For example, you can wear your white T-shirt out on a Friday night, wear it to a birthday party on Saturday afternoon at your grandma’s, and wear it again to work on Monday morning. What makes basic items truly unique is that they’re so versatile you can pretty much make them work for any occasion – whilst still maintaining a cool and simple style.
Basic items are simple, yet also quite complex
A T-shirt has a simple cut that clearly forms a large T when you lay it flat on the ground, so it might not seem like a particularly complex product. But if there weren’t a wealth of knowledge and thought behind a product as simple as a T-shirt, TEESHOPPEN would never have come to fruition. For TEESHOPPEN, it is important to continually develop the concept behind the simple T-shirt – and, of course, other basics – so that it remains relevant even as fashion trends evolve. In this way, we can constantly keep pace with market developments and deliver the products our customers are looking for. It’s largely about working with inspiring people, so that we can inspire one another and learn something new – we believe that this is how we deliver the best quality and the best designs to our customers.
Expectations and dreams for the future
A T-shirt is one of the most widely worn items of clothing worldwide, and for that reason, TeeShop’s T-shirts must also be really cool, of the highest quality and, at the same time, unique, so that they stand out from the existing T-shirt market. Our focus is therefore, and always has been, on quality rather than the label on the back of the T-shirt. Because if TEESHOPPEN is to compete with the major brands on the market, we must also be able to deliver a level of quality that they cannot match. Against this backdrop, it is therefore important to have a vision that we are not like everyone else, who can simply flaunt their established brands and thereby sell their clothes on that basis.
Instead, we must sell our products for a completely different reason – quality! The quality must be top-notch, so that we ensure customers return and are keen to buy from us again. It is therefore very important to us that we deliver truly ‘outstanding’ quality, because if we do not, our customers will drift away to competing, well-established brands that can easily sell their products on the strength of their name alone.
Like all other businesses, we at TEESHOPPEN also aim to scale up so that we can reach many more people than we do at present, and perhaps even expand into other countries. We therefore work every day to be ‘first movers’ in an industry where competition is constantly fierce.
Read also: The perfect T-shirt?
T-shirt vs. milk for a fiver
If you’d like to know more about TeeShop’s idea and concept, watch the video below, in which Benjamin Philip, owner of teeshoppen.com, tells us much more about his vision for TEESHOPPEN. Among other things, you’ll find out how he runs his business today, drawing on the school playground philosophy that emerged during his primary school days, when his T-shirts had to compete with the school canteen’s milk for 5 kroner.
