William Regular Jeans

A black denim jean cut in a regular fit, made from 100% cotton, for men who want a straightforward pair that works across the year. The regular fit leaves room to move without going baggy, and the deep black colour keeps things sharp whatever the occasion.

The pull here is the cotton denim itself: it softens and shapes to you the more you wear it, so the fit gets more personal over time. A classic 5-pocket build, sturdy belt loops and a solid zip round out a pair you can reach for on repeat.

Wear them everyday with a soft knit or a tee, pull on a shirt and blazer for something smarter, or keep it easy at the weekend with a hoodie and trainers.