The history of denim and its development
Prince Johanzen Bigornia·22 July 2024·1 my reading time
From workwear to fashion
The origins of denim
Denimhas its roots in a hard-wearing cotton fabric used by French sailors in Nîmes in the 17th century, known as ‘serge de Nîmes’, from which the term ‘denim’ derives. The fabric was renowned for its durability and was later adapted by Italian weavers, who attempted to replicate it, giving rise to what we now know as denim.
The Birth of Jeans
In the mid-19th century, denim caught the attention of Levi Strauss, a Bavarian immigrant to the United States. In collaboration with a tailor named Jacob Davis, Strauss pioneered the creation of riveted denim work trousers, known as ‘waist overalls’, which were designed to be durable and practical in the harsh American West.
The influence of Hollywood
Denim in popular culture
At the beginning of the 20th century,denimtheir rise from workwear to a symbol of rebellion and laid-back cool, partly thanks to Hollywood icons such as Marlon Brando and James Dean. Films such as *Rebel Without a Cause* and *The Wild One* portrayed denim jeans as a staple of the anti-establishment figure’s wardrobe and catapulted jeans into mainstream fashion.
Denim in music and counterculture
In the 1960s and 70s, denim became a staple of counter-cultural movements. From hippies to punk rockers, it becamedenima canvas for self-expression and defiance. Bands such as The Rolling Stones and Blondie embraced denim as part of their signature style, further cementing its place in popular culture.
Designer denim
Denim’s fashion revolution
In the 1980s,denima transformation from a utility item to a luxury item, with designers such as Calvin Klein and Giorgio Armani introducing high-end denim collections. This shift elevated denim jeans from casual wear to a symbol of status and forward-thinking.
Diversity in denim
In the late 20th and early 21st centuries, we witnessed a spread ofdenimstyles and cuts to suit different tastes and body types. From skinny jeans to bootcut, from distressed to raw denim – the range of denim options was expanded, allowing people to personalise their style whilst embracing denim’s enduring appeal.
Men’s Jeans
The Original Performance Jeans (Regular) - Black Denim
£69.00
The Original Performance Regular - Dark Blue Denim
£69.00
The Original Performance Regular – Ecru
£69.00
The Original Performance Regular - Light Blue Denim
£19.00
The Original Performance Regular - Medium Blue Denim
£69.00
The Original Performance Jeans (Slim) - Black Denim
£69.00
The Original Performance Slim - Dark Blue Denim
£69.00
The Original Performance Slim - Grey Denim
£69.00
The Original Performance Slim - Light Blue Denim
£69.00
The Original Performance Slim - Medium Blue Denim
£69.00
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